Manila (Philippine Daily Inquirer/ANN) - "Meat belongs in the morgue, not on your plate," says Filipino actress-model Alicia Mayer, who didn't pull any punches when she agreed to shoot this new pro-vegetarian ad for People for the Ethical Treatment of Animals (Peta) Asia.
The picture, shot by celebrity photographer Raymund Isaac for Portfolio Studio, takes a direct aim at the meat industry.
"I'm challenging Filipinos to really think about what 'meat' is," says Mayer. "Eating flesh means eating the corpse of a tortured animal who did not want to die. I'm encouraging kind consumers to give vegetarianism a try."
Mayer joins a host of international stars--including Pamela Anderson, Natalie Portman and Sir Paul McCartney--who have kicked the meat habit.
A recent United Nations report concluded that a global shift toward a vegan diet is necessary to combat the worst effects of climate change.
"The evidence is clear," says Jason Baker, Peta Asia's vice president for international operations. "The best thing that people can do for animals, the planet, and themselves is to go vegetarian."
Reposted From ANN (Asian News Network)